Instagram is not just about sales, but there are much more uses associated with it. You can use them for Market Research, Customer Service, Marketing a brand or a Product, etc. This is growing at a real fast pace and more and more people are getting associated with it and once you have a huge followers base you can market your product, cause or brand to all the people together. Suppose you have a followers base of 10,000 followers and even if 5% people are interested in your product, you can get huge sales. Thus potentially you can get huge returns with your instagram followers. They can be used for a lot of indirect purposes too like driving traffic to your website/blog or improving your search engine rankings.
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